Actueel
GR8 Move launches new corporate identity
A fresh start with a clear mission and vision
GR8 Move has undergone an exciting rebranding, developed in close collaboration with NIFTY. In several inspiring sessions, we examined our mission, vision, goals, tone of voice, and visual identity. This process helped us rediscover who we are and where we want to go. We have now formulated a clear mission and vision that reflects our DNA and guide us into the future. Our core values form the basis of everything we do and underline our ambition to be the best match between talent and employer as an employment agency.
An important part of the rebranding is our renewed logo. With softer, rounder shapes, the logo now exudes friendliness and approachability. This new design symbolizes comfort and accessibility — values that we find important in our relationship with both clients and candidates. The logo tells our story: a dynamic, personal and future-oriented employment agency that puts people at the center of everything we do.
In addition, we have chosen new fonts that match our new look. Our primary font, Rubik Bold, creates a bold and modern look, while our secondary font, Quattrocento Sans, adds a professional and accessible touch to our communications. This typography will be consistent throughout all of our communications, from our website to our marketing materials, and will help create a recognizable brand identity.
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